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Enterprise Social Software On the Frontlines: Do You Use It?
As indicated by Forrester Research’s upcoming teleconference, The State Of Collaboration And Social Software Adoption: 2010, management continues to spend money on social software in the hopes of increased collaboration between workers spread across the globe.
Contrast that with my experience, working on internal web projects in healthcare, finance and utilities, that few people on the frontlines are using these websites unless they absolutely have to. So why does the enterprise social software market continue to grow? If employee engagement and adoption are used as indicators of ROI, then is it worth it and would it continue to grow?
If they build it, will you come? What if it’s a game?
© 2010 Nathan Verrill. 
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