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Archive for March, 2010

Using Game Mechanics to Get Parents to Watch Test Orientation Videos

I just got done watching six orientation videos for my 4th grader’s upcoming standardized test, which cleverly used game mechanics (perhaps unbeknownst to the school, Keysor Elementary) to make sure we watched them.

You Don’t Need Virtual Worlds When You Can Game Reality

Don’t get me wrong: Virtual worlds can be awesome, and escaping into a good video game is a wonderful thing, and profitable too — just look at the billions of dollars generated by World of Warcraft, Wii/360/PS3 consoles and Zynga Facebook games like Farmville. And the time will come when these games and virtual worlds [...]

Natron Baxter not Nathan Baxter - a prospective client recently Googled “Nathan Baxter” and found some, ahem, strange results. Their search is understandable; hopefully this post resolves it…

Natron Baxter not Nathan Baxter - a prospective client recently Googled “Nathan Baxter” and found some, ahem, strange results. Their search is understandable; hopefully this post resolves it…

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