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Massively Multiplayer Workforce: Natron Baxter’s Take on Reeves & Reads’ Book “Total Engagement”

I’m stoked about the publication of Total Engagement: Using Games and Virtual Worlds to Change the Way People Work and Businesses Compete (companion website here) by Byron Reeves and J. Leighton Read. My excitement is twofold: first, the authors lend additional credibility to using games within a business environment; and second, the book presents an opportunity to further refine Natron Baxter Applied Gaming’s offering by comparing and contrasting with the points made by the authors.

So have a look at Total Engagement of the Massively Multiplayer Workforce for Natron Baxter’s first take.

P.S. They even have a chapter titled “Play is Not the Opposite of Work,” which echoes our mantra “Fun is Not the Enemy of Work.” How cool is that?

© 2009 Nathan Verrill.